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Aston Martin CEO to auction his Rapide for Japan aid

Aston Martin CEO Ulrich Bez will put his own Rapide up for auction at the Bonhams yearly sale of Aston Martin and Lagonda cars and automobilia on May 21. All proceeds from the sale of Bez's car will go to aid victims of the recent earthquakes and tsunami in Japan. "Nobody could have failed to be moved by the recent events in Japan," Bez said.

More Lamborghini Aventador video goodness: Roman holiday

Hot on the heels of its apocalyptic drive video, the brand-new Lamborghini Aventador LP700-4 once again graces us with its presence in two new videos highlighting the sights of Rome and the Italian countryside. Not to be shown up by world-famous architecture and history, the new 700-hp $379,700 supercar casts a striking contrast against storied Italian landmarks as it shows its prowess in both city and country settings. The first video shows a spirited jaunt through Rome, where two Aventadors look perfectly at home.

Autoweek Design Forum returns with style

Creating striking products for a new generation of consumers was a hot topic at the Autoweek Design Forum, which returned on Thursday with an A-list panel of designers from the car world and a man credited with the proliferation of the Apple iPod. Heady company, and it resulted in interesting speeches and debates about design, technology and marketing--and making it all work together. The annual event is held at the College for Creative Studies A.