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2015 Volvo XC90 First Edition sells out in quick sticks
Sat, 06 Sep 2014The new Volvo XC90 First Edition (pictured) is all sold out Last weekend we revealed details of the 2015 Volvo XC90 First Edition, a massive spec XC90 created by Volvo to launch the new XC90. And, despite a hefty £68,000 price tag, the entire run of 1,927 First Editions sold out in just 47 hours, with the majority reserved in the first hour. That 1,927 First editions – a number that represents the year Volvo was founded – is total availability for the world market, but 55 UK buyers are on the list and will get their cars in April 2015.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
Who's Where: Martin Smith joins Ford Europe design team
Thu, 26 Feb 2004Martin Smith has been appointed as Executive Director of Design at Ford Europe. Smith, a native of Sheffield, England, brings a wealth of design experience to Ford, having held positions at Porsche, Audi, and most recently as Director of Design for Opel/Vauxhall. In his new position, he will report to product development chief, Derrick Kuzak and to Ford's global group vice president for Design, J Mays.