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How Porsche will be integrated into VW
Fri, 20 Nov 2009By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht. With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.
Bentley Mulsanne Diamond Jubilee Edition: Exclusive
Sat, 21 Apr 2012Bentley Mulsanne Diamond Jubilee Edition Bentley will unveil the Mulsanne Diamond Jubilee Edition tonight at the opening of one of the world’s largest Bentley dealers in Beijing. We already know that China is now the most important market for Bentley, and that Bentley provides the Queen with the Bentley State Limousine – a custom-built Bentley in Claret and Black. Now, with the Queen celebrating her Diamond Jubilee, Bentley has found a way to pull all these threads together with the Bentley Mulsanne Diamond Jubilee Edition, a run of 60 Special Edition Mulsannes to celebrate the Queen’s jubilee – one for each year of the reign of Elizabeth II.
Ford supercars
Tue, 29 Jul 2008By 29 July 2008 09:00 The Blue Oval might be more at home building Escorts and Mondeos, but it too has dabbled in the superecar arena in the past four decades. And considering the company's main engineering focus, the two supercars it has built both qualify for CAR's landmark supercar status. The original GT40 was a rude shock to Maranello and took a string of racing victories home as proof; the newer GT was equally adept and more than one magazine placed it ahead of its Italianate contemporaries.