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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Opel Adam going rallying

Opel is adding a bit of rally credibility to the new Adam by taking it rallying with an Adam R2 rally car for a one-make cup. But perhaps GM Europe are hoping to inject a bit of performance credibility in to the uninspiring mechanical offerings the Adam currently offers with the revelation that they’re making a rally Adam prepared to basic R2 spec, which means a tweak or three from the standard production car. That means upgrades to the engine, suspension, brakes and gearbox to produce an Adam rally car that’s an affordable entry point for young drivers and Opel are aiming to compete in the ADAC Opel Rally cup with the Adam R2.

Subaru Hybrid Tourer Concept (2009) revealed

By Ben Pulman First Official Pictures 30 September 2009 10:56 This is Subaru’s Hybrid Tourer Concept, set to be unveiled at the 2009 Tokyo motor show later this month. Got it in one, as the unadventurous name gives the game away. Inside there a four big leather-covered seats and a flat floor, and there’s easy access via the huge gullwing doors.