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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Toyota to launch its own version of OnStar

Toyota Motor Sales said today that it is launching a telematics system similar to General Motors' OnStar that will be available on some Lexus and Toyota vehicles in late summer. At the Consumer Electrics Show today in Las Vegas, Toyota detailed its plans for the system, which has different features for each brand. On Toyota vehicles, the system will be called Safety Connect; on Lexus models it will be called Enform.

CDN-GM Interactive Design Contest 2013 – Buick Brief [w/Video]

The launch of the third CDN-GM Interactive Design Competition is just days away, and as promised we're revealing more details about the Buick brief. In the CDN-GM Interactive Design Contest, you can display and update your proposals on the competition's website. Interactivity comes into play as your peers critique submissions while GM mentors guide and support you throughout.