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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Chris Harris finds the McLaren P1 “a whole new thing” (video)

Chris Harris and McLaren’s Chris Goodwin in the McLaren P1 We know the McLaren P1 is exceptional, and we’ve heard almost the same ‘game changer’ dialogue from anyone who’s driven it. We’ve also seen the McLarenj P1 on the move in the recent Top Gear with Jeremy scaring himself witless in Belgium as his brain came to terms with the awesome 903bhp at the P1′s disposal on a less than forgiving Spa circuit in damp conditions. But what we have here – in case you’ve not seen it elsewhere – is a video review of the McLaren P1 from Drive’s Chris Harris, and it does the best job we’ve seen of explaining just why the P1 is so special and why it’s “…a whole new thing”.

Mercedes-Benz introduces nine-speed automatic gearbox

Mercedes-Benz has quietly slipped a new nine-speed automatic into its lineup as standard equipment on the European market E350 BlueTec. The new in-house produced unit, known internally under the name 9G-Tronic, has long been slated for selected Mercedes-Benz models. However, its existence was officially denied until the weekend, when Mercedes-Benz's German language website configurator went live with various updates for the E-class lineup -- including an entry signaling the 9G-Tronic is now available on the standard rear-wheel drive E350 BlueTec in place of the older seven-speed.