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Lutz's Cadillac puts on a better show than Lutz

"Hi, I'm Bob Lutz, and this is the Cadillac CTS-V Drive Challenge." General Motors Co.'s marketing chief dons his monogrammed helmet and puts Cadillac's 550-horsepower sedan through some warm-up laps at Monticello Motor Club, a members-only track. In what might have passed as a dismissible moment of Lutz braggadocio, "Maximum" Bob has challenged anyone with a four-door sedan to beat his 2010 CTS-V. Though not a showman by trade, Lutz is bankable for amusing, bald-faced assessments of his employer, his critics and the auto industry at large.

BMW X4 debut at Detroit 2013

The BMW X4 – a coupe version of the X3 aimed at the Range Rover Evoque and Porsche Macan – will debut at the 2013 Detroit Auto Show. The BMW X4 – a baby X6 – has been on the cards for some time. We first reported BMW were planning on building a coupe version of the X3 in early 2010 and by late 2010 we were hearing that BMW had signed off the X4 for production.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.