2008 Honda Civic Oem (genuine) Grill 71122-sna (2006-2008) on 2040-parts.com

BMW Concept X5 eDrive hybrid set for Frankfurt motor show

BMW is on a roll when it comes to electric-car technology, and the German automaker will be showing a new X5, dubbed the BMW Concept X5 eDrive, at the Frankfurt Motor Show in just a few weeks. The concept uses a four-cylinder gasoline engine with BMW TwinPower Turbo technology coupled with a 95-hp electric motor. This hybrid powerplant is coupled with BMW's xDrive all-wheel drive system.

Kia Sportage (2010) first official pictures

These are the first pictures of the new Kia Sportage, the Korean car company's latest compact SUV. It will be unveiled at the 2010 Geneva motor show next month, and UK sales start in the autumn. It’s up against everything from the Nissan Qashqai to the Ford Kuga, and underneath it sits on the same platform as the new Hyundai ix35 – the pair will roll out of the same Slovakian plant.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.