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2104 Mercedes C-Class: First exterior photos leak

Mercedes started to tease the 2014 C-Class last week, followed quickly by the first official interior photos of the new C-Class. Now we get the first leaked photo of the exterior. Looking very much like an evolution of the current C-Class – but with overtones of both the CLA and new S-Class – the new C-Class is going to have to be special to compete not only with the BMW 3 Series but also Mercedes own A-Class range.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

McLaren MP4-12C: Fastest round the Top Gear track – EVER

McLaren MP4-12C - destroys the Top Gear Track With plenty of information now floating around on the performance of the McLaren MP4-12C, it’s pretty clear that most feel it to be a quite exceptional car. There do seem to be a few moans about its rather generic design (although that will stop it dating quickly) and some have complained that the MP4-12C doesn’t have the magic a 458 has. Which may have more to do with the different natures of the British and Italians than anything else.