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New Jaguar XE gets a Stella McCartney makeover for Paris Fashion week

Stella McCartney with the Superhero Jaguar XE Jaguar’s big hope for breaking in to the compact premium sector – the Jaguar XE – and taking on the might of the German premium brands will debut in public at next month’s Paris Motor Show. But actually, it’ll get a bit of an airing before that. As part of Jaguar’s #FeelXE publicity campaign, they’ve enlisted the help of fashion designer Stella McCartney to get the new XE out and about in Paris before the Motor Show debut.

Aston Martin wants the Le Mans title

Aston Martin will challenge for the overall Le Mans Champion in 2009 Aston Martin won the overall title in 1959 – 50 years ago with the DBR1 driven by Caroll Shelby – and are aiming to bring the title back to the UK with the new car, which is based on the 2008 Charouz Racing System Lola, and powered by the same V12 engine seen in the title winning DBR9s of the last two years. The car will carry the famous Gulf Oil colours, and is being funded in partnership with Lola, Michelin, Koni and BBS. And this is a good time to pick to challenge for the title.

Audi to bring hybrid Q5 to U.S. in 2010

Audi will offer a hybrid version of its Q5 crossover in the United States starting in late 2010, says Wolfgang Hatz, head of powertrain development for the Volkswagen group. In an interview Sunday at the Detroit Auto Show , Hatz said Audi must offer a hybrid model to compete with rival vehicles that already offer the technology, such as the Lexus RX 400H. The BMW X6 will be offered as a hybrid late this year, and Mercedes plans to roll out a hybrid in each of its major models starting with the S400 hybrid this year.