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Aston Martin One-77 – the real McCoy spotted

But what was a big surprise was how categoric the AM spokesman we spoke to was on the issue. We didn’t get the usual ‘There is no truth in those rumours”. Instead, we got: “Absolute Rubbish!

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Video: Jaguar XF clay model gets axed

Jaguar recently gave a trio of clay modelers the task of deconstructing the original model of their carefully and lovingly sculpted XF sedan by handing them axes and sledgehammers in front of a camera crew. The modelers – dressed in black t-shirts and jeans – are shown taking apart the model piece by piece, perhaps taking out their frustration with designers who feel the need to get a little too hands-on with their artisan handiwork. Perhaps some other car manufacturers could using this as inspiration to destroy some of their cars, maybe – naming no names – before reaching production.