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Jaguar explains 'The Art of Villainy'

British actor Tom Hiddleston reprised his role as baddie of note in the latest Jaguar F-Type coupe #GoodToBeBad ad campaign. This one is called “The Art of Villainy.” The 2 minute, 30-second clip debuted on YouTube on Tuesday. The campaign poses that Brits always make the best villains due to their accent, elocution and style.

Pontiac Vibe

One week after Toyota introduced its new Matrix at the SEMA show in Las Vegas, Pontiac presented the new redesigned Vibe at the LA Auto Show, a five-door hatchback short wagon that - like the Matrix - is derived from a lengthened and widened Corolla platform. Clear brand differentiation between the two cars is done through the styling of the Vibe's excusive sheet metal and different interior finishes and trim. To better relate the Vibe to the Pontiac Solstice or G8, designers wanted to express more muscle and leave behind last generation's "mini-SUV" look.

Umea University students complete Saab collaboration project

A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.