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Detroit Electric delays SP:01 again

Detroit Electric, the new startup with an old name, said it is delaying production because it hasn't secured a lease or purchase agreement for its manufacturing facility in Plymouth, Mich. It is also talking to some new partners, though the company declined to name them. North American president Don Graunstadt told the Detroit News, “To further elaborate at this juncture is, unfortunately, not possible as Detroit Electric have entered into negotiations with other parties that have the potential to impact our business strategy and timing,” Graunstadt said.

New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.

Five most-watched car ads of 2011

Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.