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2012 British Grand Prix: Alonso takes pole for Ferrari at Silverstone
Sat, 07 Jul 2012Ferrari’s Fernando Alonso has taken pole position in a rain-soaked qualifying at Silverstone for the 2012 British Grand Prix. Just like the rest of the UK in this miserable summer, Silverstone was soaked by endless rain with qualifying held up for an hour and a half as conditions became too dangerous to continue. Before the break – halfway through Q2 – Jenson Button had already succumbed to the conditions after slowing under a yellow flag after Timi Glock spun on a wet track leaving Jenson no time to set a time.
Tony Williams-Kenny announced as Design Director, SAIC Motor
Wed, 19 Jan 2011Tony Williams-Kenny has been announced as the new global Design Director of Chinese automaker, SAIC Motor. During his previous role as Design Director for SAIC Motor, UK, Williams-Kenny worked on various Roewe products, as well as being responsible for designing a new generation of MG models including the MG3, MG6 and MG Zero – the first concept car from the brand since 1985. When interviewed by CDN last year, we asked him how important design is in the company: "For me it's obvious SAIC gets the need for design and the need for a strong brand design relationship," he answered. "We have a really good review group at senior management level too, who actually want to be involved in design reviews and the decision making process." After gaining an MA in Automotive Design and a BA (Hons) in Transport Design from Coventry University in the UK in 1998, Kenny joined Mitsubishi Europe Design in Trebur, Germany as a designer.
Volvo's research proves car design invokes basic human emotions
Thu, 28 Nov 2013Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.