2009 Subaru Forester Cluster 79k on 2040-parts.com
Fort Lauderdale, Florida, United States
Speedometers for Sale
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GM's Bob Lutz to take questions online at 2 p.m.
Mon, 13 Jul 2009He's back--and he's definitely returning to his high-profile self. General Motors' freshly minted creative honcho Bob Lutz is playing host to a Web chat from 2 to 3 p.m. Eastern time on Monday.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
India's National Institute of Design
Mon, 08 Jun 2009The National Institute of Design (NID) in Ahmedabad is hidden in the greenery behind an iron gate in the crowded streets of the biggest city in the Indian state of Gujarat. There are no car manufacturers here, nor is there any particular tradition of design in general. But for almost half a century this has been the main school to enrol in if you want to become a car designer in India.