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What VW should do next
Thu, 23 Nov 2006By Georg Kacher Motor Industry 23 November 2006 09:59 A new boss takes the reins of VW in January, and Martin Winterkorn has some big decisions to make about VW's plans. VW's future model policy lacks variety. But it's been like that for years, with the people's car maker slow to pick up on booming niches like mid-size MPVs and SUVs, or folding tin-top cabrios.
Toyota and Mercedes-Benz are top global car brands
Sun, 23 Oct 2011Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.
BRP Design Center Inauguration
Thu, 18 Sep 2008On September 10th, Canadian powersports specialist BRP inaugurated its new Design & Innovation Centre in Valcourt, Quebec (one hour south-east of Montreal, near the US border). This new 5000 m2 state-of-the-art building will house BRP's design and advanced concept teams working on all its brands and product families: the Can-Am spyders and ATVs, Lynx and Ski Doo snowmobiles, Sea Doo personal watercrafts and speedboats, and related lifestyle and accessories design. The team of 60 individuals includes transportation designers, product designers, graphic designers, engineers, human factors experts, mechanics, CAD technicians, modelers, molders, painters, and management.