200hp Hpdi Fuel Pump on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

What's next for the new Corvette Stingray?

Now that the camouflage is off the redesigned 2014 Chevrolet Corvette Stingray, photo-choppers have new fodder for speculating the looks of the C7 convertible. Want to see some? Just punch "C7 Corvette convertible" into your preferred web search tool.

New Volkswagen Golf: World Car of the Year 2013

The VW Golf MK 7 has been declared World Car of the Year at the New York Auto Show, beating Porsche, Mercedes and Toyota to the title. That bunch included cars like the Porsche Boxster, Mercedes A Class and Toyota GT86, so competition was strong, but just as the new Golf had triumphed as European Car of the Year 2013 the Golf was also victorious on the bigger, global stage. It’s the fourth time in five years VW’s cars have nabbed the WCOTY award, with the Golf Mk 6 taking the gong in 2009, the VW Polo in 2010 and the VW Up!