Peugeot 208 Intuitive Special Edition launched

A special edition of the new Peugeot 208 – the Peugeot 208 Intuitive – has been launched with extra equipment. Price from £14,245. It’s over a year since the new Peugeot 208 was rolled out in the hope that it could revive Peugeot’s sales and bring back to the ailing French car maker some of the sales gloss they enjoyed with the 205.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Audi creates Carbon Ski design

Audi has recently teamed up with Head to produce these lightweight skis. Far from being the first manufacturer to dabble with downhill equipment, Audi claims that its expertise in motorsport has resulted in a ski that is significantly lighter than its nearest competitor. Taking Audi's knowledge of carbon fiber in motorsport and combining it with Head's extensive background in skiing, the duo have created a significantly lighter ski than those from other industry competitiors.