2010-2013 Chevrolet Camaro Orange Rally Stripe Kit - 92225515 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ford Focus ECOnetic

By Ben Barry Motoring Issues 28 August 2007 04:52 Car manufacturers will be tripping over themselves to look leaner and greener at next month’s Frankfurt Motor Show. Today Ford throws its hat into the ring with the Focus ECOnetic. Usually when a car manufacturer announces lowered suspension and an aerodynamics kit for its medium-sized hatchback, it goes hand-in-hand with extra power and a GTi badge.

Porsche BlueSport back on – but we knew that

It looks like the baby Boxster - the Porsche BlueSport - is in the planning. Last year it was a case of ‘Spot the BlueSport’ as rumours ran wild over which parts of the VW Group (what happened to re-naming it Auto Union – another of last year’s rumours?) would run with the ‘Baby Roadster’ platform VW had developed. Well it finally looks as if the rumours are starting to become substance.