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Motion Simulation TL1: Ariel builds an immersive simulator
Tue, 01 May 2012Ariel Moto Company, makers of the mad-yet-minimalist Atom sportscar, have teamed up with new UK firm Motion Simulation to develop and manufacture the TL1 immersive motion simulator. Featuring a spherical immersive projection screen and adjustable driving position, the TL1's composite pod allows vicarious thrill-seekers to try piloting anything from an F1 car to a combat aircraft with a greater degree of realism than existing simulator chairs. In the video above, the TL1 is configured as as Touring Car racer.
Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
A look at Lexus future products
Fri, 03 Aug 2012Lexus is reworking its sedan lineup as part of an effort to vault past Mercedes-Benz and BMW and retake the luxury sales lead. It also aims to add sparkle to the lineup with a coupe based on the wild LF-LC concept and possibly a coupe derived from the GS. The lineup also is likely to expand to include a smaller five-passenger crossover.