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New car sales September 2014 best in ten years. But…

The Ford Fiesta was again the best-selling car – September 2014 We’ve got used to new car sales / registration reusing month after month, and September 2014 is no different. The Society of Motor Manufacturers and Traders (SMMT) is reporting new registration for the important plate change month of September at 425,681 units, the strongest September performance since 2004 and the 31st month in a row new car sales have increased. But the SMMT do say that although September’s figures show yet another increase, it only represents a rise of 5.6 per cent compared to the March plate change registrations rise of 18 per cent, an indication that the new car marekt is starting to level off after nearly three years of growth.

Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

See craftsmen build the Maserati Alfieri

At Geneva earlier this month, Maserati debuted the Alfieri concept, a love letter to Maserati's first 100 years and a preview of the next few years, if not the next 100. Here, design chief Lorenzo Ramaciotti shows how the Alfieri -- named after one of the five Maserati brothers -- was inspired by the 1954 Maserati A6GCS/53, as previously threatened, especially in the proportions. But like any car, the key is always in the proportions.