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Audi A1: the marketing blitz falls flat – & rolls over

The Audi A1 flips over The Audi A1 should be a breeze for Audi. They’re perceived as makers of premium cars and the A1 looks to offer everything buyers expect in an Audi, but in a smaller package. And things got off to a decent start.

New carmaker Eterniti to debut its first car at Frankfurt auto show

It's not every day that a new car company jumps into the fray, and it's even rarer that the first model it builds is a super SUV. Enter Eterniti Motors, a startup luxury brand based in London. The company says it satisfies a demand for personalized luxury from wealthy car buyers, “particularly in major cities and global wealth centers.” Apparently Rolls-Royce, Bugatti, Bentley and Spyker just aren't filling that void.

McLaren F1 sells for $8.47 million at Gooding & Co’s Pebble Beach Auction

McLaren F1 chassis #66 (pictured) has sold for $8.47 million There’s been an inexorable rise in the price of classic cars in recent years as rich men realise that certain classic cars not only have huge appeal, but appear to be going only one way in price. Add to that – certainly in the UK – that any profits made on the sale of a classic car you’ve bought for your own enjoyment are tax free, and it’s no shock that values keep rising, and the rarer the car the more they rise. So with only 64 road cars made, the McLaren F1 can be considered a sound investment, with values rising since it first sold in the 1990s for around £640,000 to a new world record auction price set last night of £8.47 million (around £5.42m).