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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Driven: BMW i8

When BMW unveiled the Vision EfficientDynamics concept at the 2009 Frankfurt motor show, we wrote: "for our money, it's the first time a major carmaker has really attempted to communicate ‘green' technology in an aesthetic sense." Fast-forward five years and we've swapped the show halls of the IAA for a beauty spot on the north-west coast of Scotland. And, while the car's name has changed to i8, our sentiment towards this genre- and era-defining car remains. Admittedly the production car's design execution hasn't received the universal praise of its concept forebears, but, on a remote outpost of the British Isles, a Protonic Blue i8 couldn't look more exotic.

Audi Q8 Coupe SUV and Audi A9 coupe on the way

It looks like Audi are to fill more automotive niches with the Audi Q8 Coupe SUV and Audi A9 coupe planned to extend the Audi range. The idea that Audi would jump on the coupe SUV bandwagon has been around for some time. In fact, we reported almost two years ago that Audi would be launching a range of coupe SUVs to slot in between their regular SUV offerings and would use the Q2, Q4, Q6 and Q8 monikers.