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Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

Chevrolet Mi-ray concept gets a new ‘mid-electric' hybrid powertrain

General Motors Co. has unveiled a sporty South Korean-developed concept car that showcases a "mid-electric" hybrid powertrain that can run on electric-only front-wheel drive or tap a gasoline engine to turn the rear wheels for extra power. Dubbed the Chevrolet Mi-ray, Korean for "future," the compact, open roadster gets a carbon fiber body mounted on an aluminum chassis for lightweight performance.

Audi Stop-Start Introduced

Audi is to introduce Stop Start on a number of its cars from 3rd quarter 2009 Of all the major car makers, Audi has probably coped with the changing car landscape better than the rest. From posting record car sales for 2008, despite the gloom and doom that has permeated the whole car industry, to launching more new models than you can count, the push is onward and upward. And the world has fallen in love with its cars, from modest little hatchbacks to Supercars.