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SPD and Volkswagen Group launch new program
Tue, 04 Sep 2012The Scuola Politecnica di Design and Volkswagen Group Design are continuing their partnership on the Transportation and Car Design Masters by offering a program including scholarships and employment opportunities for the very best candidates. This project focuses on the theme of sustainable urban mobility as interpreted by Audi and Skoda. 20 million people are expected to visit Expo 2015 in Milan leading to congestion problems, and so VW Group wants to see a vehicle that is connected to the brand's concept of ‘freedom, versatility, and swift transport'.
Subaru WRX to return to the UK in 2014?
Fri, 26 Jul 2013Making its European debut at the 2013 Frankfurt motor show in September is the aggressive-looking Subaru WRX concept. First shown at the New York motor show earlier in 2013, the low-slung four-door breathed life back into the idea of future hot Imprezas, but UK enthusiasts were set to miss out. Spy shots of bewinged test mules at the Nurburgring have appeared, but Subaru confirmed it had no plans to replace the outgoing WRX STI once stock ran out.
Ford Fiesta – Good. Fiesta advertising – not so good.
Thu, 10 Dec 2009The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.