2012-2015 Yamaha Raptor 700r Gytr One Industries Graphics Kit Blue White on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

CCS students tackle GM project

Seniors studying Transportation Design at the College for Creative Studies (CCS) in Detroit, Michigan, have recently completed a project with General Motors that has been underway since late 2009. General Motors challenged the students to design an Extended Range Electric Vehicle (EREV) that focused on the brand identity of Buick, Cadillac or Chevrolet, utilized the EREV components, and optimized aerodynamic attributes. Design features that incorporated sustainability materials and efficiency were also considered important components of the design development.

Honda Passport recalled for suspension fix

Honda will recall 35,984 copies of the Passport SUV from the 1998 to 2002 model years in the United States for a suspension piece damaged by road-salt corrosion. The lower suspension link could become corroded in areas where road salt is used extensively. Honda says the lower link bracket could detach from the frame, which would affect handling and increase the risk of a crash.