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Is the McLaren P1 order book about to close?
Mon, 28 Jan 2013We’re hearing that McLaren is ready to close the order book for their P1 supercar before the specification – or the car – have been fully revealed. We’ve had the reveal of the P1 Concept – and seen it floating round the world as McLaren drum up potential customers with enormous bottomless pockets – and we’ve even seen the P1 on the move as McLaren shake down the development version of the P1. But so far we haven’t had the full specs of the P1 revealed and, as far as we can tell, McLaren hasn’t even divulged the full details of the P1′s power and performance to potential customers – no matter how wealthy they are.
Rockar Hyundai: Hyundai’s new digital sales channel
Tue, 30 Sep 2014Rockar Hyundai will have a ‘Car Shop’ in Bluewater The death of the car showroom has long been predicted, and there’s no doubt that the car sales model we’re used to – visit showroom, see salesman, get upsold, leave with something you didn’t want – is going to die a death as the world and his dog get used to living, and buying, online. Now, Hyundai has decided there’s sufficient appetite for buying online to create a new digital platform for Hyundai buyers that removes the salesman from the equation and lets car purchases – and service followup – go properly digital. Enter Rockar Hyundai.
Now it’s the turn of Hyundai to take a swipe at GM’s marketing
Tue, 22 May 2012Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.