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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Luxury cars still in demand
Thu, 10 Oct 2013DEMAND remains strong for upper executive, sports and luxury cars says British Car Auctions (BCA), as buyers continue to support the company’s programme of Top Car and Executive sales. In the first half of the year, BCA sold 8,356 cars valued in excess of £20,000, worth a combined £231.4 million. Across the board BCA has averaged 102.57% of CAP Clean for cars sold for £20,000 or more in 2012.
Porsche Design marks 40th birthday with exhibition
Wed, 14 Nov 201240 years of Porsche Design is being celebrated in an exhibition at the Porsche Museum in Stuttgart, Germany. The Porsche Design Studio was founded in 1972 by automotive legend Ferdinand Alexander Porsche – better known for his design of the iconic Porsche 911 – and has since developed consumer products for the public. Porsche designed a number of classic men's accessories such as watches, sunglasses and pens as well as a number of industrial products and household appliances, collecting honors and awards along the way.