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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Ultimate Street Car Association opens registration for 2014 season

Back in November, the Ultimate Street Car Association was announced at SEMA as a national race series to oversee the Optima Ultimate Street Car Invitational and Qualifying. Registration is now open for the first event at Mazda Raceway Laguna Seca. Those of you who picked up any tuner mag from the last six years will remember the Optima Ultimate Street Car Invitational, which played host to some incredible cars -- and demonstrated an overwhelming bias toward Camaros, it turns out.

Mini Cooper (2013) New Mini previewed by Mini Vision Concept

The Mini Vision Concept has given the best indication yet at what the Mini 3, due to be shown this autumn, will look like. Shown at a design event in Germany, the Vision, says Mini, is intended to show the future design direction of the BMW sub-brand, but when compared to scoop images of the car, essentially previews the new model in all its glory. Mini Vision Concept: the need-to-know The Mini 3 will keep the familiar styling cues of the first two generations, but there’s a longer wheelbase and a waistline that’s rising more sharply towards the roofline, which lowers more aggressively than before.