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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor
Mon, 01 Oct 2012Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?
Mazda to use regen brakes to boost fuel economy 5 to 10 percent
Mon, 09 Jul 2012Mazda is adding a fuel-saving technology that harnesses wasted brake energy in the redesigned Mazda6 sedan due early next year. The approach uses regenerative braking to convert kinetic energy into electricity that is stored in a capacitor. The car later taps that capacitor to power the fuel pump, lights, audio, air conditioning and transmission and engine control systems.
IAM lobbies Labour for road casualty reduction targets
Wed, 25 Sep 2013THE INSTITUTE of Advanced Motorists has called on the Labour Party to back the reintroduction of targets for reducing injuries and deaths on the road. The road safety organisation renewed its calls for targets to be reintroduced at the political party's annual conference in Brighton. An IAM survey of local councillors earlier this year showed that those affiliated with Labour were, in the IAM’s estimation, the most committed to road safety.