2012 Polaris Rush 800 Front Bumper 600 Assault 2010-2016 2633885 2634826 on 2040-parts.com

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

What the Future Holds, Nobody Knows

It's a testament to the talent, charisma and relative celebrity of Ian Callum, Derek Jenkins and Franz von Holzhausen - heads of Jaguar, Mazda and Tesla design, respectively - that they managed to captivate a crowd of industry insiders at the tail end of the Los Angeles Auto Show's second press-preview day. This despite being given a nebulous topic to discuss with a moderator who knew little about the subject. Dan Lyons, a technology columnist at Newsweek, oversaw the panel discussion that was to focus on "Tomorrow's Cars...Practical Transportation or Groundbreaking Design?" He asked only one question on that topic before digressing into a more general discourse on the design strategies of Jaguar, Mazda and Tesla.

Saab 9-X Biohybrid concept

By Phil McNamara First Official Pictures 03 March 2008 21:52 Saab will enter the premium hatch market around 2010, with the production version of this 9-X Biohybrid concept. Unveiled at a sneak preview on the eve of the Geneva Motor Show, the 9-X Biohybrid is a sleek, three-door hatch. It’s a rival for Audi’s A3 Sportback, BMW 1-series – and the Toyota Prius!