2012 Toyota Corolla Owners Manual & Quick Ref on 2040-parts.com

Cannonball Run seminar at Amelia Island was one for the ages

I don't think I've been to a bad car show, and that includes the local Kamaro Klub in the Dairy Queen parking lot. But I tend to judge the shows by the afterglow--how much you remember a day or two after the event. I tend to remember a lot after every Amelia Island Concours d'Elegance, and that is mostly because the founder, Bill Warner, uses his annual North Florida show to do exactly what you and I would do if we ran a big show--invite our heroes to come talk and invite the cars we'd like to look at ourselves.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Fiat and Chrysler get in to bed together

Before Christmas the CEO of Fiat was reported as saying that he believed that the current malaise in the car market (and any other market, for that matter) would result in the rationalisation of the industry, and see just a handful of big players come out the other side. His words now seem prescient, as it has been announced today that Fiat and Chrysler have effectively entered in to a partnership. Fiat takes a 35% stake in Chrysler The partnership, with Fiat taking 35% of Chrysler, means a number of benefits for both companies.