2013 13 Honda Cb500x Cb 500x Abs Black Hand Guards Protectors on 2040-parts.com

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Honda Insight goes for $1,560 less with new base model

Honda slashed $1,560 from the base price of its Insight hybrid for the 2011 model year, creating a new entry-level trim that carries a sticker price of $18,950, including destination charges. The move gives the Insight a pricing edge of about $4,610 over the Toyota Prius. The Insight LX was the base model for the 2010 model year, and its price started at $20,510.

Chuck Jordan memorial: A car life well-lived

Family and friends gathered at the GM Heritage Center in Warren, Mich., to celebrate the life of the late Chuck Jordan, who retired as General Motors vice president of design in 1992 and died on Dec. 9, 2010. While many of the 200 or so present remembered working with Jordan during his career that began at GM in 1949, the ceremony also made clear that he'd lived a rich and active life in retirement.