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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Lotus gets a new boss – former Citroen Peugeot President Jean-Marc Gales

Jean-Marc Gales left) new Lotus CEO with Aslam Farikullah Following the debacle of Dany Bahar’s grandiose plans to turn Lotus in to a cross between Aston Martin and Ferrari, owners DRB-HICOM/Proton have been busy trying to get ship Lotus back on an even keel. That started with the appointment of engineer Aslam Farikullah as chief operating officer at Lotus when Bahar got his marching orders, and he’s been busy for the last two years bolting Lotus back together, cutting costs, improving quality and increasing sales. Now, it looks like Lotus are readying themselves for the next stage of their recovery – which will include new models – as former PSA president Jean-Marc Gales is appointed as Lotus CEO to work with Aslam Farikullah.

College Exhibition: Strate College Degree Show 2004

Sep 20, 2004 - Graduating Transportation Design students at France's Strate Coll?ge displayed their Diploma projects in the school's annual degree show, held at the central Paris school in June. Go to Photo Gallery 220 photos Strate Coll?ge is one of the leading European schools for transportation design, and has become a major source of recruitment for automotive design studios in France as well as internationally. Graduating diploma student Thibaut Doneux presented 'Skin Deep', an interior concept for Renault.