2013 Gmc Sierra 1500 Yukon Denali Driver Air Bag Left Airbag Dual Black on 2040-parts.com

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Volvo V60 Plug-in Diesel Hybrid: Geneva 2011 catch-up

Volvo V60 Diesel Plug-in Hybrid Geneva   We’re probably going to be playing catch-up for the next few days on stuff we didn’t manage to cover on the press days at Geneva. And this – the Volvo V60 Diesel Plug-in Hybrid – is one that should definitely have made it in to our coverage earlier. We’re not big fans of the hybrid route – especially in small cars – but when it’s used to produce a car that is more economical and more powerful, we start to get it.

Tomorrow's world: lightweight carbon composites

Once all the dust settles on The Great Battery Farce (the idea that the world's ills will be taken care of by sticking a battery in everything that moves and charging it up) we may eventually face up to the fact that the best way to move something around more economically, is to move less of it. That means making things lighter, a lot lighter. Car makers are working on it and manufacturers like Audi and Jaguar have already become masters in bringing aluminium to the mass production.