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Kia Motors appoints Peter Schreyer as President

Kia Motors has appointed the man who changed their design – former VW man Perter Schreyer – as President. When Peter Schreyer left VW in 2006 after a sparkling career that saw him establish the Audi design philosophy – still a hallmark of Audi design – to head up design at stodgy Kia, many in the industry thought it an odd move. But Peter Schreyer seemed keen to prove his worth after VW had passed him over to head up their new design studio, and Kia offered the prospect of turning a budget brand in to a mainstream force with cutting edge designs and, it would seem, a pretty free hand to do what it would take.

CES: Mercedes-Benz boss talks technology

Mercedes-Benz boss Dieter Zetsche characteristically seemed to enjoy his status as a car guy amid the computer nerds at the 2012 Consumer Electronics Show. “I just came from Detroit yesterday, where some people consider consumer electronics to be a mere accessory to the car, and now I am here at CES where some people think the car is a mere accessory to the consumer electronics,” he said in a keynote speech on Tuesday at the event. Zetsche introduced mbrace2, the second generation of the Mercedes-Benz mbrace (pronounced “embrace”) system.

Buick to scrap trim levels

Buick will eliminate its “CX,” “CXL” and “CXS” trim levels in the 2012 model year, opting for a few “stair-step” packages instead, one of the brand's top marketers said today. “It isn't befitting a premium brand. No other premium brand has those designations,” said Craig Bierley, Buick-GMC director of advertising and sales promotion.