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Jaguar premieres first Super Bowl ad ahead of game

Jaguar must have been ecstatic about its first Super Bowl ad because the British automaker decided to premiere it online before the big NFL showdown on Feb. 2. The ad features renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong in the leading roles in its Super Bowl ad production.

Lamborghini shifts R&D focus from more horses to fewer pounds

Lamborghini's drivetrain wizards say they have all the horsepower they need for their super-fast cars. So from here on, performance gains will come from using lighter materials to reduce vehicle weight, instead of from chasing more engine thrust. "It has come to the point where acceleration equals consumption," said Stephan Winkelmann, CEO of the Italian automaker.

Magnum MK5 to debut at Boca Raton Concours

New supercar-company releases hit our email inboxes almost as much as news about natural male enhancements does. Mostly, we pay them no mind; the majority of these “upcoming” hyper-hyper cars never make it out of the computer-rendering phase. But when a company claims Formula One driver Gilles Villeneuve as one of its first customers, we take notice.