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Hyundai plays chauffeur to Inspirational Women

Hyundai has been busy chauffeuring the inspirational women in Tesco’s Mum of the Year in a fleet of i40s and new Santa Fes. We all know by now that Hyundai UK PR has a penchant for ‘Girl Power’, which explains why we’ve had Hyundai out playing with the Storm Model Agency and getting cosy with Harrods. Now, in the next instalment in their  ’Girls are dong it for themselves’ PR campaign, Hyundai has been busy chauffeuring the inspirational women from Tesco’s ‘Mum of the Year’ award around London, popping from the Savoy to Downing street for a bit of high-profile PR and photo opportunity, with celebs like Mel C, Denise Van Outen and Emma Forbes roped in for good measure.

Renault buys Caterham out of the joint Alpine sports car venture

Renault buys Caterham out of the joint Alpine sports car venture It’s more than eighteen months since Renault and Caterham joined forces to create a new breed of sports cars around the Alpine brand. Renault say the arrangement is a mutual one and officially brings to an end the joint venture, and that the business will be renamed Société des Automobiles Alpine this month, although Renault aren’t excluding further ventures with Caterham in the future. The split means that the Alpine project will now be a purely Renault one, and Renault are planning to get their Alpine to market by 2016.

Alfa MiTo Quadrifoglio Verde SBK Limited Edition arrives

There’s a new limited edition Alfa Romeo MiTo on offer – the MiTo Quadrifoglio Verde SBK – with just 28 cars on sale in the UK at a price of £21,595. Which explains why, when Alfa were scratching their heads to come up with a new Limited Edition MiTo, they settled on the the Superbike link with the Alfa MiTo Quadrifoglio Verde SBK Limited Edition. The MiTo Quadrifoglio Verde SBK has now arrived on UK shores – although there will only be 28 of them – complete with Superbike titivation and a few publicity photos featuring the MiTo Quadrifoglio Verde SBK on two wheels alongside a Superbike.