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Hyundai’s hydrogen-powered ix35 turns its hand to growing fish and food

The Hyundai ix35 FCEV Fuel Cell Farm outside the London Design Museum Hyundai PR do like a slightly left-field take on raising awareness of Hyundai’s products (although they usually involve animals, children, fashion or shopping), so a Hyundai ix35 FCEV turned in to a fuel cell farm should come as no surprise, nor that they parked it outside London’s Design Museum for a bit of extra profile. With the help of sustainability creatives (who’d have thought there was such a business?) Something & Son, Hyundai has created a Fuel Cell Farm (well, depending on your definition of how big something growing has to be to be called a farm) that uses the emissions from the ix35 FCEV as its water source. The setup takes the water from the ix35 and feeds it in to the fish tank, the fish do what fish do and the aquaponics gubbins takes that and uses it as food for the plants.

Your chance to shape CAR Online – and win £500

By the CAR Online team 04 December 2013 12:50 Fancy winning £500? We’re looking for your views on what the CAR website should offer – and we’ll pay a cash prize to one lucky respondent. Completing the online survey is easy: it doesn’t take long to tell us how you use our site and what you like – or don’t like – about it.

State of Ferrari: Supercar maker evolves, strives for exclusivity in consumer age

Ferrari means a great deal to a great many, but there are some things it is not--and will never be, says chairman Luca di Montezemolo. That means no full electric cars, four-doors and even fewer Ferraris. All of this is meant to preserve equity in the famous Ferrari brand, believed to be one of the most valuable in the world in any segment of consumer products.