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Honda plans a star-studded Super Bowl
Mon, 30 Jan 2012American Honda Motor Co. will break out big-time celebrities and comedic license in a pair of 60-second TV commercials that will run during the Super Bowl. An Acura spot--the first Super Bowl appearance for the brand--will feature comedian Jerry Seinfeld going to ridiculous lengths to bribe the man who holds the rights to the first 2015 Acura NSX supercar.
Mercedes AMG Vision Gran Turismo brought to life by Mercedes-Benz
Sun, 17 Nov 2013Mercedes AMG Vision Gran Turismo brought to life by Mercedes-Benz The new Gran Turismo 6 is a big deal (out on 6th December) and Mercedes-Benz are making sure they’re able to grab a bit of the glory by building a full scale concept of the Mercedes AMG Vision Gran Turismo Supercar. The Vision Gran Turismo car has been created by Mercedes design team without the constraints of the real world, so we get a Mercedes supercar that goes a little beyond practical realities. There’s a great big statement grill that looks like an evolution of a 1950s Mercedes racer, a long bonnet, a compact cabin area and a back end with a tapered roof construct and huge bulging arches.
Ferrari plans to sell fewer cars in 2013
Wed, 08 May 2013Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.