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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Pahk your Infiniti at Fenway

When Infinti sent us a statement that it was the official car of the Boston Red Sox, we had to translate it into a language more easily understood by the proudly non-rhotic among us. From one 15-year New England veteran to another, the full press release is below. FRANKLIN, Tenn.

Hyundai offers crate V6s and fours at SEMA

Crate engines are usually high-output, high-displacement, domestic motors from Ford, GM and Chrysler. Hyundai said no mas yesterday at SEMA, introducing its plan to offer the Lambda 3.8-liter V6 and Theta 2.0-liter turbocharged four-cylinder as crate engines for sale. The program begins next month.