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Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.
Mercedes introduces illuminated three-pointed star [w/video]
Thu, 06 Jun 2013Illuminated badges and emblems on cars aren't a new idea – those old enough to remember will recall the warm glow of the old Wolseley grille emblems – but in recent history they have been the reserve of concept cars and the aftermarket. Mercedes is set to restart the trend however as it begins to offer an LED-illuminated star as a dealer-fit option on the E–, GL–, M– and CLS–Class. We've started to see lighting spill out onto the exterior of concept cars for a while and this move is sure to have other OEMs and aftermarket firms alike following Mercedes' lead.
Top Gear Video: The Stig, Chris Evans & a 400bhp Black Cab
Fri, 23 Sep 2011The Stig takes Chris Evans for an ExCel tour in a 400bhp Black Cab It’s not difficult to work out when Top Gear has something to promote; they send us videos and stories. And with the Top Gear Live Show looming on the horizon, TG has just sent us video of The Stig taking Chris Evans for a blat in a 400bhp Black Cab. Just to make sure everyone knows that Top Gear Live has moved out to the ExCel Centre in East London, the hair-raising ride in the back of Stiggie’s cab was filmed in – and around – an underground car park at the Excel Centre.