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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

On display at the Petersen museum, the best of the worst!

They're so bad they're good, these cars, good enough to warrant a museum exhibit. Starting Feb. 28 and running through the end of September, the Petersen Automotive Museum in Los Angeles celebrates all that is good about bad car ideas in an exhibit titled "What Were They Thinking?" Sure, there are Edsels and Amphicars.

Audi to bring hybrid Q5 to U.S. in 2010

Audi will offer a hybrid version of its Q5 crossover in the United States starting in late 2010, says Wolfgang Hatz, head of powertrain development for the Volkswagen group. In an interview Sunday at the Detroit Auto Show , Hatz said Audi must offer a hybrid model to compete with rival vehicles that already offer the technology, such as the Lexus RX 400H. The BMW X6 will be offered as a hybrid late this year, and Mercedes plans to roll out a hybrid in each of its major models starting with the S400 hybrid this year.