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Fiat 500 gets Stop-Start

Flavour of the month, stop-start, and here’s another to add to the list. The Fiat 500 gets Start&Stop (I’ve lost count of the different monikers) as an option on the 1.2 Lounge, using Bosch technology to beef up the system to make it reliable. The Stop/Start also gets another Fiat moniker – Blue&Me – which gives the driver EcoDrive to aid emissions and adds hands-free phone and an entertainment system.

Porsche Panamera S Hybrid was Porsche’s Geneva hybrid

Porsche Panamera S Hybrid - Revealed at Geneva I Know. You’re shocked. Porsche had teased us by saying they were bringing a hybrid to Geneva to reveal.

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.