BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Michelin Challenge Design 2009 Finalists Announced

Have you ever dreamed about having your vehicle designs featured at an international auto show? Beginning January 11, the 32 designers below will be living that dream when their original work is unveiled in the Michelin Challenge Design exhibit at the 2009 North American International Auto Show. Top automotive designers serving on the Michelin Challenge Design Jury selected the work based on the theme 'BRAVE+BOLD: America's Next Iconic Vehicle'.

BMW 9-series concept expected to debut in Beijing

BMW will be previewing the upcoming 9-series sedan at the 2014 China Auto Show, according to German magazine Auto Motor und Sport. The extra-long-wheelbase 9-series will take on the 2015 Mercedes-Benz S600 Maybach, which itself is production ready and is set to debut in a matter of months. The 9-series will be positioned alongside the Rolls-Royce Ghost in BMW's global lineup, and is expected to feature packaging and interior appointments similar to that of the S600 Maybach while building upon the design language recently seen in the BMW Pininfarina Gran Lusso Coupe.