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BMW Roadster Concept: BMW Vision ConnectedDrive Geneva debut
Thu, 10 Feb 2011BMW Vision ConnectedDrive We reported the other day that BMW were taking a roadster concept to the Geneva Motor Show, a car we expected to point the way to a new, smaller roadster – the BMW Z2. But it seems to be much more than just that. The BMW Vision ConnectedDrive – for that is the catchy little moniker BMW has attached to this concept – is a showcase for BMW technology and the layered styling language we’ve already seen in the Vision EfficientDynamics concept (can’t we have some snappy little monikers instead of Anglicising the German practice of just joining words together in a line to make a new word?).
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Fiat will bid for Bertone's dormant contract manufacturing unit
Tue, 14 Jul 2009Fiat S.p.A. confirmed it will make a non-binding offer to buy struggling Italian contract manufacturer Carrozzeria Bertone S.p.A. Fiat's offer is one of five for the dormant coachbuilder.