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Aston Martin and Mercedes tie-up over Lagonda

Probably the biggest surprise of the Geneva Motor Show was the arrival of the Lagonda Concept. Although the revival of the Lagonda Marque had been much speculated upon, particularly with Lagonda celebrating its 100 year car making anniversary this year (an all the marketing opportunities that offers) no one had seen a super-luxo SUV on the horizon. Lagonda Concept - Based on the Mercedes Benz GL Most car journos attending, us included, did react fairly negatively.

Audi names new U.S. boss

Marketing veteran Scott Keogh is taking the helm of Audi of America. Keogh has been Audi's chief marketing officer for six years. He replaces longtime Audi president Johan de Nysschen, who left earlier this month to take a top position at Japanese luxury brand Infiniti.

X-Wave concept from Visteon/3M (2008): first pictures

By Adam Towler First Official Pictures 02 June 2008 09:36 Want to see the future of the car cockpit? The X-Wave concept is a showcase for the latest thinking on vehicle interiors from automotive supplier Visteon and technology giant 3M. They’ve teamed up to fit out a BMW X5 – dubbed X-Wave – with new lighting and control interfaces that could revolutionise the look and operation of cars over the next few years.