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Jaguar ads 'too focussed on speed'

ADVERTS for Jaguar have been banned for focusing on the cars' speed and encouraging dangerous driving. The four video ads on Jaguar's website showed a car driving at speed through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. Another scene showed a car driving on open land at high speed, while voice-overs said: "The adaptive dynamics technology reacts 20 times faster than the human eye.

Excessive accessories are on display at the Tokyo Auto Salon

The Japanese tuning industry may finally be emerging from the economic slump if this year's Tokyo Auto Salon is an accurate barometer. The three-day spectacular--Japan's equivalent of SEMA--attracted nearly a quarter-million visitors, all eager to get a glimpse of the latest cars and the newest excessive accessories for 2011. Here's a recap: The Honda CR-Z was, without a doubt, the car of the show, and some versions were tuned to deliver up to 300 hp, thanks to turbocharging or supercharging kits.

Land Rover Defender Challenge announced (2014)

By Damion Smy Motor Industry 30 October 2013 12:01 Land Rover has confirmed that it is the official sponsor of the 2014 ‘Defender Challenger by Bowler’, which will see a field of up to 15 tricked-up Defender 90s hit the rough stuff as crews get down and dirty, Dakar style. It’s all about enticing those who are curious about rally raids, such as the legendary Dakar event that’s held early each year. A lack of experience, as well as costs, has made it difficult for novices looking to qualify for the necessary licence, so the Defender Challenge is ideal for rally wannabes looking to dip a toe in the water, so to speak, with no experience required to enter.