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Toyota Prius slashes price to match Honda Insight

Toyota Motor Corp. is going for the jugular with its redesigned Prius, setting a 2.05 million yen starting price ($20,750) in Japan that is on par with the newly released Honda Insight. Toyota notified Japanese dealers of the cutthroat pricing policy for its redesigned 1.8-liter gasoline-electric hybrid on March 25, dealers in Japan say.

Drivers walk to avoid parking fees

DRIVERS are voting with their feet over parking charges, with most prepared to walk so they do not have to pay. On average, drivers are willing to walk up to half a mile to dodge parking charges, a survey from market research company Viewsbank found. A fifth of motorists were prepared to walk a mile or more rather than pay up, with only 11% saying they would rather pay than walk, the poll of 2,053 drivers revealed.

Ford and Google look to improve daily commutes via technology

Ford Motor Co. and Google have teamed up in an attempt to ease commuters' daily drives. Ford researchers are working with the Internet giant and its Prediction interface to improve vehicle systems and performance on daily drives.