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Try a prestige car from Europcar before you buy. Or you could just go to a dealer.

You can hire a BMW 5-Series (pictured) from Europcar before you buy It’s always good to have a promotion to get punters through the door, but the latest PR promo from Hertz does seem to have a very visible flaw in its logic. According to Europcar – the leading car hire company in Europe, don’t you know – the best route for trying out a new prestige car before you buy is to give them a call and book a day or three in the cars of your choice. Europcar say you can have anything from a 4×4 to a luxury saloon and performance cars, with the suggestion you can pit a Mercedes SLK against an Audi TTS or check out the differences between a new E-Class or new 5-Series.

Ford Fiesta ST Concept arrives

Ford Fiesta ST Concept Just as we expected, Ford has revealed a properly hot Fiesta to take on the new wave of superminis – like the Polo GTI – and is offering up the Fiesta ST with a 1.6 litre EcoBoost lump which will deliver 178bhp. This is Ford cashing-in on its Fiesta WRC programme to price a proper little hot Fiesta, and in the process turning its back on the misjudged decision to play down performance Fords in our eco-obsessed world. Good.

Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.